Attendance at the AEMARK 2024 International Marketing Congress.
The Centre for Research and Studies for Organised Development was represented at the prestigious XXXV AEMARK International Marketing Congress, held in Cuenca from 11 to 13 September, where 448 academics from various academic institutions participated.
This is an annual meeting of marketing professors where they discuss and present the latest research. On this occasion, Pilar López Belbeze, a member of CRiEDO, presented research that examines the role of local products and brands in the context of environmentally and socially responsible consumption.
