From September 17 to 19, 2025, the University of Murcia hosted the XXXVI AEMARK International Marketing Conference, under the theme “Responsible Marketing for a Sustainable Future”.
Professor Mª Pilar López Belbeze, member of CRiEDO, actively participated in the conference, contributing her expertise in educational research and responsible marketing practices.
The event brought together over 400 attendees, with 230 papers presented and 21 sponsors and collaborators, establishing itself as a key gathering for the academic and professional marketing community.
The conference featured a rich and diverse programme, including the Doctoral Colloquium, parallel sessions, cultural activities, and networking dinners, culminating in a final gala. Among the keynote speakers were international figures such as Rebecca W. Hamilton (Georgetown University) and Florian von Wangenheim (Zurich University).
More information here.
