Pilar López, a member of CRiEDO, has actively participated in the seminars organized by AEMARK, reaffirming the association’s commitment to training and academic development in the field of marketing.
The sessions were held on January 30 and 31, 2025, at the Faculty of Tourism of the Complutense University of Madrid (UCM).
AEMARK organized two training sessions focused on the impact of artificial intelligence (AI) on research and teaching. The seminar “Consumers, Technology Interaction and AI,” led by Ana Valenzuela from Esade, explored how AI transforms the interaction between technology and consumers. This perspective is key to understanding changes in behaviors and strategies of organizations, including educational institutions. Another notable seminar was led by Isabel Carrero Bosch, focusing on the use of AI in Master’s and Doctoral teachings. This session provided tools and reflections to integrate AI into teaching and learning processes, highlighting its role in pedagogical innovation and the improvement of academic institutions.
These types of initiatives help generate applied scientific knowledge and drive the transformation of educational organizations.
More information here.
