Pilar López Belbeze and Kelly Arce Barboza, members of CRiEDO, have been awarded the Best Paper Award at the 37th AEMARK International Marketing Conference 2026, held at the Faculty of Marketing and Management of the University of Málaga from 9 to 11 September 2026.
The award was presented during the conference closing ceremony on 11 September and recognizes the scientific excellence of the paper “Relational Asymmetry in the Consumption of Local Brands”, presented by the two UAB researchers.
The study examines the relational dynamics established between consumers and local brands, providing new evidence on the factors that influence the development of these relationships and consumption processes linked to proximity and territorial identification. The quality and originality of the research were recognized by the conference’s scientific committee through the granting of the award, which included a €500 prize.
This year’s edition of the AEMARK International Marketing Conference was held under the theme “Smart Marketing: Creating Value in the Digital Era”, bringing together researchers, professionals, and representatives from the marketing sector to discuss the challenges and opportunities of digital transformation in the field.
More information about the conference here.
