Marketing professional with experience in strategy, customer loyalty, market research, and marketing performance across hospitality, tourism, higher education, public, nonprofit, and international development sectors. Currently pursuing a PhD in Entrepreneurship and Management at Universitat Autònoma de Barcelona, specializing in Marketing and Consumer Behaviour. She holds master’s degrees in Business Administration (Universidad de Cádiz), International Cooperation and Development (Universidad del País Vasco), Marketing (EADA Business School), Digital Marketing and Innovation (Universitat de Barcelona), and Applied Research in Economics and Business (Universitat Autònoma de Barcelona), complemented by Business Coaching certifications. Her strategic, solutions-oriented approach, she leverages market intelligence, consumer insights, digital marketing, and data-driven decision-making to solve complex challenges and drive growth. Drawing on experience in the private sector, as a Professor at the University of Lima, and with government and international institutions, including UNICEF, she integrates marketing strategy, business management, and social impact to create meaningful value.
Thesis title: Explaining Consumer Responses to Local Brands in Globalized Markets: A Multi- Method Investigation of Functional, Psychological, Symbolic, and Cultural Determinants
Thesis supervisor: María Pilar López Belbeze