I earned my degree in Economics and Business from the University of Zaragoza and completed my doctorate at the UAB. Since 2002, I have been affiliated with the Department of Business as a University Professor in the field of marketing. Currently, my primary research revolves around consumer sustainability within the framework of brand choice, exploring its implications for commercial and marketing strategies. My scientific portfolio boasts 35 publications or scientific documents, including 18 in JCR-indexed journals. I’ve presented over 60 works at national and international conferences and have actively contributed to 14 research projects. In the realm of education, I specialize in marketing, digital marketing, and neuromarketing for both undergraduate and master’s programs. Additionally, I am involved in various management roles, notably serving as the coordinator of the MU in Marketing since 2011. For three years, I have actively participated as a member and held a position on the board of directors of the Spanish Association of Academic and Professional Marketing.
